Mattel, Inc. (NASDAQ: MAT) today announced Barbie The Movie: In Concert™, a live-to-film concert experience produced by Overture Global Entertainment that will bring Warner Bros. Pictures’ feature film Barbie—Mattel Film’s first theatrical production—to life with live music from The Barbie Land Sinfonietta, a special presentation from Orchestrator and Executive Producer Macy Schmidt’s all-women and majority women-of-color orchestra. Fans across North America will have the opportunity to be transported to Barbie Land this summer and experience Barbie like never before. The record-smashing film will be projected onto a giant LED screen above The Barbie Land Sinfonietta as they perform the film’s award-winning score. Fans of all ages can celebrate the music of 2023's highest-grossing film in a one-of-a-kind immersive experience, with the tour also featuring specialty limited-edition merchandise, photo opportunities, and more. The 37-city trek will include a stop in Cincinnati, OH for a performance at Riverbend Music Center on Friday, August 9.
The Barbie Land Sinfonietta is conducted by Tony Award winning producer Macy Schmidt. A Forbes 30 Under 30 honoree, Schmidt recently became the first woman of color orchestrator in Broadway history.
“We can’t wait for fans of all ages to join us in this immersive experience, celebrating the biggest movie of 2023 and bringing the magic of Barbie to life like never before.” said Josh Silverman, Chief Franchise Officer at Mattel. “The incredible talents of Macy Schmidt and The Barbie Land Sinfonietta guarantee an unparalleled and unforgettable adventure.”
“Music lends so much heart and excitement to the Barbie film; between the stunning and clever orchestral score and the upbeat iconic pop soundtrack, music is carrying us through the story," said Macy Schmidt. “On top of getting to experience the film unlike ever before, Barbie The Movie: In Concert audiences will have the privilege of watching some of the world’s best musicians come together and do what they do best. Throughout this entire process, I’ve been so inspired by Mattel’s genuine commitment to everything this film stands for. I am particularly excited to be partnering with Mattel as I have long been inspired by Barbie’s purpose statement: ‘to inspire the limitless potential in every girl.’ It couldn’t be more aligned to have an all-women orchestra performing this film, bringing its message to life onstage.’”
Furthering the mission, Barbie The Movie: In Concert will include a touring road crew consisting of a veteran lineup of all-women technical and production professionals. For tour dates and more, please visit barbiethemovieinconcert.com.
The full-length feature film Barbie received more than 450 industry nominations and 120 wins, including eight Academy Award® nominations. Music from Barbie was nominated for 11 GRAMMY Awards®, with three wins secured in key categories including Song of the Year and Best Song Written for Visual Media (Billie Eilish O’Connell and Finneas O’Connell, What Was I Made For?), and Best Compilation Soundtrack for Visual Media.
Barbie was released worldwide on July 21, 2023, by Warner Bros. Pictures. The highest grossing film of 2023 and the highest grossing in Warner Bros. history, Barbie is directed by Greta Gerwig from a screenplay written by Gerwig & Noah Baumbach. It is Mattel Films’ first theatrical production. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Films Production, Barbie. The film is distributed worldwide by Warner Bros. Pictures.
ABOUT MATTEL
Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
ABOUT THE SINFONIETTA
The Sinfonietta is an all-women and majority women-of-color orchestra and production company renowned for its diverse and innovative creative direction and its reputation for musical excellence. The Sinfonietta’s inaugural NYC-based orchestra, The Broadway Sinfonietta, was founded in 2020 by Egyptian-American Orchestrator & Music Supervisor Macy Schmidt, who was recently honored on Forbes’ 30 Under 30 List for her work with the Sinfonietta. Since teaming up with industry veteran Colleen McCormack to grow the company, the orchestra has performed with pop stars such as Renée Rapp, Brandy, and Jordin Sparks; in concert for feature films such as Spider-Man: Into the Spider-Verse, Cowboy Bebop, and Avatar: The Last Airbender; and onstage as featured soloists for the opening number of the 2023 Tony Awards. The Sinfonietta’s international footprint is rapidly growing, performing most recently in Abu Dhabi with an all-Arab women orchestra for the Forbes International Women’s Day Gala honoring world leaders Hillary Rodham Clinton, Gloria Steinem, Malala Yousafzai, Billie Jean King, and Ukrainian First Lady Olena Zelenska. As a production company, the Sinfonietta has partnered with brands such as Bloomingdale’s, MAC Cosmetics, and The Atlantic Magazine to create original commissioned content, and been featured in outlets such as NBC, CBS, Rolling Stone, BuzzFeed, Forbes, TIME, Teen Vogue, Elle Magazine, The Washington Post, The Today Show, and more. As a headlining artist, The Broadway Sinfonietta made its live full orchestra debut concert presented by Carnegie Hall Citywide and signed with Sony Masterworks to develop and release recordings of Schmidt's pop orchestra arrangements. Fresh off the heels of a 70+ city nationwide tour, the Sinfonietta’s reach and impact has grown exponentially, now encompassing both a production arm (Sinfonietta Productions), as well as a management arm (Sinfonietta Creative Management), which provides representation and advocacy for women musicians across the industry as a whole.
ABOUT OVERTURE GLOBAL ENTERTAINMENT
Overture Global Entertainment, founded and led by Tony Award-winning producer and Forbes 30 Under 30 honoree Macy Schmidt, is a full-service production company and consultancy specializing in the design, development, and execution of large-scale global orchestra ventures. By combining showstopping orchestras with world class visual media IP, Overture is making a prominent name for itself in the rapidly expanding film concert industry. From classic films, to animé, to modern feature films, and even to revue productions, Overture is redefining what it means to see an orchestra perform live. Overture's unique competitive advantage is its partnership with the acclaimed all-women & majority women-of-color orchestra The Sinfonietta, which operates a number of ensembles worldwide and is experienced in both domestic and international touring and performances. By combining an in-house orchestra with major studio and licensing partnerships, Overture seeks to further commercialize film concerts and pioneer new levels of popularity for live score and pop orchestra events.
